What Is Regarded As The Optimal Size Of Leaflets And Flyers?

Leaflets and flyers have been an effective way of marketing businesses and events for many years. They are a way of getting a message across to a large number of people by either distributing them through the post or displaying them in a public place for a variety of different people to see. They can be used to promote a service, send a message as in a political campaign or advertise an event such as a music gig and are a relatively cheap way of doing so.

Leaflets and flyers typically come in a number of different sizes such as A4 the standard letter size, A5 half the standard letter size, DL which is compliment slip size or A6 which is post card size, but how do you choose the best size for your advert or event?

Think about how you are going to be using the leaflets. If you are going to be handing them out in the street then it’s a waste of time having them printed in A4 size. Anyone taking a leaflet will want it to be small enough to fit into their pocket or handbag otherwise they may just throw it into the nearest bin. Far better to use either A5 or DL for that purpose. However, if you plan on using them as posters then they need to be large enough to be seen from a distance, so in that case then an A4 may work best. If you are going to be placing them on the bar in a pub for example then the smaller A6 size may work best for you as they won’t take up too much space.

So, the optimal size of leaflet will be different for each company or event. Just pick the size that suits your purpose most effectively.

This guest post was supplied to us very kindly by the team over at Circle Services UK, an Essex based printing company who have over 60 years experience in the industry.

The Importance Of Businessmen Having A Luxury Break This Winter

As a businessmen, you’ve no doubt worked hard for the past twelve moths across all areas of your business, from recruitment and human resources to sales and marketing! With this in mind, as we approach the end of the year, we are encouraging all businessmen and women to take a step back, take a look at what they’ve achieved this year and give themselves the break which they deserve! It’s not uncommon for business owners to never take a holiday throughout the year through concerns that they simply cannot dedicate the time or be away for more than a day and, as far as we are concerned, this isn’t fair! Everyone needs a holiday and especially businessmen and women who spend the whole year working extremely hard and making a success of their business!

With this in mind, we’ve been chatting with a number of business associates of ours and are going to take a quick look at just exactly what is the perfect winter break for business owners? Of course, there’s many options and these can include getting away from the cold to warmer climates, however what we believe to be the perfect winter getaway for businessmen and women is to keep the cold and book a break in one of Europe’s many luxury ski chalets!

With luxury chalets available in resorts ranging from Morzine and Zermatt through to Charmonix, Verbier and many more, there’s simply no chance of you not finding something which perfectly suits your personal needs and requirements and, through companies such as our favourites White Blancmange, you’ll find some simply stunning chalets available to book!

Whatever your successes as a business have been this year, we strongly suggest you take a moment to look back on what you’ve achieved and get yourself a luxury break booked this winter! We know you deserve it and you know you deserve it so what are you waiting for?

Three Ways To Ensure You’re Properly Prepared For Your Business Trip

When it comes to preparing for your business trip, there are a few clear things which can be done to ensure things run as smoothly as possible and that you don’t experience any stress or delays caused by a mistake of your own. Business trips can often be run to very tight schedules and, as such, every little thing which you can do in advance to help you prepare will ensure you have an easier time and that things go to plan. Here, we’ve teamed up with one of the UK’s leading providers of airport parking and airport hotels, Book FHR, to bring you three top tips for ensuring you’re fully prepared for your next business trip!

1) First things first, make sure you’ve booked your airport parking before you leave home! Leaving it until arrival to pay for parking will not only see you paying well over the odds (FHR suggest that most people can save 60% when booking in advance) but will often see you delayed. It makes far more sense to book in advance from both aspects and, above all, it will give you chance to ensure you know which car park you’re heading towards before you even leave home, whereas if you were to pay on the day, you may end up in a car park different to that which you actually need.

2) Secondly, we cannot stress enough the importance of booking an airport hotel the night before a morning flight. Imagine having to leave home at 3am to ensure you arrive in time, especially if you’re travelling on a long flight. Wouldn’t it be far more convenient if you were already at the airport and, on some flights, if you could check in the night before? Virgin have recently introduced ‘twilight check in‘ which will allow you to do just this, however in order for it to make sense; you need to ensure you’ve booked a suitable airport hotel! These don’t have to break the bank and trust us when we say that you’ll be glad you did the morning of your flight.

3) Lastly, but my no means least, underestimate the importance of putting together a detailed itinerary before you head off on your trip. It’s all too easy, when busy in meetings and the like, to get caught up in where you need to be when and, as such, lose track of time and the like. By taking an afternoon out to put together a detailed list which includes all requirements for your trip, from the hotels you’re staying in to the places you’ve got meetings; you’ll significantly reduce the stress associated with such trips and ensure everything goes smoothly. Simply a bit of time spent planning can save many a headache when you’re away!

In short, a successful and productive business trip all comes down to planning! If you take the time to plan and consider all potential necessities before you go, you’re far more likely to have a trip which is not only productive but enjoyable as well! Business trips don’t need to be stressful and if you plan ahead, they won’t be!

A Look At Online Marketing In 2013

When it comes to thinking about online marketing; the majority of business owners will think of SEO and SEO alone. Whilst there’s no doubting that SEO must still make up a substantial part of any businesses online marketing campaign; it should never be the only focus and that should be the case for a number of reasons. Google have quite famously released a number of algorithm updates over the past few years which have seen websites tumble in the search engine rankings and, with this in mind, it’s absolutely essential that online marketing covers a number of bases to protect businesses from substantial loss of enquiries and sales should the goal posts move as far as Google is concerned once again! Of course, that isn’t to say SEO isn’t vital because it is! We were lucky to have a chat with the team at Speedy SEO based in Chelmsford, Essex who were kind enough to outline to us the wider approach which businesses must be taking!

Probably the most important online marketing technique to be using at the moment is social media! Social media marketing has incredible power to both drive sales and enquiries but also to build your brand! Through an active presence on social media, you’re demonstrating your expertise as a business and showing that you deserve to be the ones who win someone’s business! By demonstrating your knowledge through social media, you’re showing potential customers that you’re the leader in your industry and that they’re not only buying from you but are also buying into your knowledge and expertise! If you’re not currently active on social media; you should be!

Secondly, even if you’re currently in top organic search positions; it’s important that you allocate a percentage of your marketing budget to PPC (paid search) advertising! With the paid search boxes on Google getting harder and harder to distinguish from organic results, PPC is becoming increasingly popular and, as such, you can’t afford not to be using it! Of course, if you’re already showing in top organic positions, what this does is ensure you not only have one show on page 1 of Google but that you’ve got two chances of people clicking on your site! PPC is still an extensively overlooked method of online marketing due to the pay per click concept but, above all else, it works at both driving quick hits and almost instant sales!

Of course, you can go into so much more depth in terms of other online marketing methods, however, above all, it’s vital that you focus on a range of online marketing methods and be sure to drive website traffic from as many sources as possible!

First Impressions Count…What Does Your CV Say About You?

What does your CV say about you? When it comes to being successful at landing that all important job interview; first impressions really do count and if your CV isn’t up to scratch; you may well find that you’re not on the interview list. You can have all the right qualifications and a wealth of experience; yet if your CV looks like no thought has gone into it whatsoever; there’s a good chance you’ll be having to face rejection. With the recent university year coming to a close; there has never been a better time to take a look at your CV with fresh eyes and ask yourself whether you would give yourself an interview upon receiving it.

When potentially hundreds of CV’s could be received for a single open position; there simply isn’t the time to read through every single CV in-depth and, as such, it is certainly the case that first impressions count. Does your CV look bland and dull and blend into the mass of all the other CV’s or does it capture the readers attention in an instant? Of course; there’s plenty of ways which you can put together an interesting and attention capturing CV and everyone does things slightly differently, however what you must take into account is the appearance, how it’s laid out and what impression it gives upon first glance.

It’s absolutely vital that you pay attention to every last detail of your CV and always get a second opinion. Of course, if you’ve tried to improve upon your current CV and are still not convinced that it stands out in the way it should; there’s no shame in approaching a professional CV writing company such as City CV. As an example, City CV’s director Victoria McLean was former onsite recruitment specialist at Merrill Lynch and Goldman Sachs and, as such, can offer a fantastic insight on your CV and ensure you get given an interview for that all important and all-wanted job.

Whatever approach to take; above anything, you need to remember that when it comes to recruitment, first impressions DO count and that, in most instances, that first impression is your CV!

Who is Responsible For Supplying PPE?

Personal  Protective Equipment or PPE is a very important issue, not just within the construction industry but also when carrying out your own jobs at home. Nobody wants to put themselves at risk from injury whether they are working as part of a construction team or on their own, so it’s very important to carefully consider the risks involved and how you can minimise them with the correct equipment and clothing.

When working in the construction industry, there are various rules and regulations in place to protect you from harm, and depending what job you are doing and where on the site you are working the rules will differ slightly. If your job involves working with heavy plant and vehicles then it is essential that you wear high-vis clothing including when you leave your vehicle. Usually it is sufficient to just wear a sleeveless vest or tabard but if your job involves any sort of traffic control, then due to the higher speed of the moving vehicles you must wear full high-vis protection including a long sleeved jacket and trousers.

Hard protective hats must also be worn to comply with the Personal Protective Equipment regulations 1992, as a construction site poses many different risks for head injuries to workers. Suitable head protection should fit the worker correctly leaving enough room to wear hearing protection if necessary and not be damaged in any way. Ensure you purchase your protective clothing from a reputable supplier to avoid any fakes that are out there. Protective footwear is also very important to minimise injury, so make sure steel toecap boots are worn at all times which also include a protective plate in the sole to prevent an object such as a nail piercing the foot. Protective equipment is provided by the construction site or your employer and you do not have to purchase it yourself provided you look after it and make it last a reasonable time.

We proudly brought you this guest post courtesy of the team at Orbital Fasteners; one of the UK’s leading suppliers of a wide range of PPE equipment. To see their full range; visit them here.

What To Consider When Choosing A Leaflet Printing Company

Once over there wouldn’t have been many option available to you if and when you ever needed leaflets printing. You would probably have a look in the local phone directory and find who the printers were in your locality. Chances are there would only be two or three printers in the area and you would head along to one of those and see what they had to offer.

How things have changed!

It is more than likely that any printer still based on your local high street is now part of a larger organisation. However recent developments in the printing industry as well as the use of the World Wide Web mean that any printer can now be classed as your “Local” printer.

But a search online (for example, here are the results when searching for ‘printers in Essex‘) will bring up many pages of printers offering online services and it can be bewildering at first if you don’t have previous experience of buying leaflets.

I would suggest that you look for an established company. There are some companies who have set up in the last few years who are maybe bang up to date with equipment and software but nothing beats going with a company who have developed over many many years and have probably progressed into modern digital printing from traditional litho printing and probably still offer both types of service. A company such as our first choice and main suggestion, www.circleservices.co.uk, having been in the business over 60 years, will be able to offer you a modern approach but with the expertise that only experience can give. With a company established that long you are also safe in the knowledge that they wouldn’t still be around if they didn’t offer customer satisfaction and value for money. But you also need to know that the company you are using is embracing modern methods of production to use their knowledge in the 21st century.

Why Comparing Landlord Insurance Makes Sense and Can Save You Money

Becoming a landlord is a demanding but rewarding process. One often overlooked aspect of the process is the search for and securing of landlord insurance. Many people jump at the first insurance company they find, but it makes a lot of sense to shop around a bit. This is the case with just about anything, but with landlord insurance in particular, it can save you thousands of dollars every year. Here, we spoke with SmartLandlord to take a look at why you should shop around, what landlord insurance is for, and what to keep in mind when shopping.

What Does Landlord Insurance Cover

Broadly speaking, landlord insurance is meant to protect a landlord against any costs that might be incurred due to a tenant’s abuse of the landlord’s property. It’s important to have landlord insurance, as renting a property out effectively requires a landlord to accept definite costs associated with damages (tenants will, invariably and perhaps accidentally, damage their rental properties). Landlord insurance helps minimize out-of-pocket expenses and, in some cases, can be extended to cover items of the landlord’s that remain in the house.

What Should I Look For in Landlord Insurance?

When shopping around for landlord insurance, the first thing you should keep in mind is the rate you pay. There’s no reason for you to shell out the entire sum of what you’re making from your tenant’s rent every month for your insurance, and policies can almost always be found at reasonable prices. It scales with the size of your property, its location, and its current “state of health”, so to speak, so an inspection will almost always be required for an accurate quote.

Shopping around makes sense because many landlord insurance providers scrimp on this inspection. If they fail to inspect correctly, your rates could move around for reasons that have nothing to do with how much attention you pay to your property, and in many cases, it can affect your ability to redeem a claim. Landlord insurance generally covers storm, fire, and flood damage, as well as damage due to other natural disasters. Be sure to read your policy provider’s fine print on these issues – you don’t want to realize that your home doesn’t qualify for coverage for flood damage when you happen to need it, for instance.

Why Should You Get A Cheap Logbook Loan and What Are The Advantages

People who possess a automobile and find themselves facing finance problems will frequently utilize a logbook loan to help settle the bills. A logbook loan could be a great way to cover your current expenditures to pull up quickly circumstance, but you should keep your eyes open for the best attainable package. You can find cheap log book loans in UK organizations that people can benefit from and cut costs in the act. Challenging competitors from companies looking to share logbook loans, there is no reason why you cannot check around and discover the sale that best suits your needs and your financial plans.

The beginning to check when you compare cheap log book loans in UK companies is in the support charges. Each logbook loan company has its own set of charges and charges that are added to your loan whenever you indication the agreement. As you are speaking with logbook lenders about probably using their companies, you need to demand a complete list of fees and charges including month-to-month loan servicing charges. Then you’re able to use these entire lists of service fees in an effort to determine which logbook loan will be the cheapest price for you and your current finances.

Another point where logbook loans fluctuate greatly is on the curiosity rates each organization charges. When you are looking for cheap log book loans in UK companies, you need to pay attention to the interest rates each company is charging. The interest rates determine the support charges you pay and will add to your logbook loan debt. You need to find a company that is known for giving reasonable rates of interest to keep your credit card debt and your monthly payments low.

No matter the number of individual types of charges you put together when comparing logbook loans, the best way to compare cheap log book loans in UK companies is by comparing complete loan packages. You can’t pick and choose features from each and every company to put into a single loan, but you may use other companies’ offers as a bargaining tool for the final loan. Require a close look the deals that each company is offering and find out if there are places where some companies will make the offer better. This should help you to do business with various loan companies for top level deal feasible before you finally narrow your choices down to in which one company to help you receive the best probable logbook loan.

For more information regarding logbook loans please see the URL.

Increasing Sales Through Brand Loyalty

The amazing range of stimulus for the mind includes the most captivating of imagery capable of fooling it into believing whatever it wants. So intense is the marketing and advertising world in its creation this form of stimulus that most of us succumb to believing in what may be suggested through them. They may suggest what we want, what we need to possess and even capture our imagination to the extent of making us invest our time and emotions in desiring products and services which till that moment may never have actually occurred to us. So intense is the effect of media and print advertising on our choices of products or the services that the mind however clever does fall prey to what is termed as the placebo effect. It’s a slow and sure manner in which a certain product makes its home in our subconscious. Unconsciously we continue to patronize that particular product in spite of having other attractive choices at our disposal. This may comprehensively be termed as ‘brand loyalty’. A major area of study in marketing, brand loyalty is seen today as a precursor for any company to actually make a dent in the brand congested market.

Brand loyalty converges on to the play of perceptions. The build up to create the right perceptions for the product is a slow and arduous task but one which ensures the creation of a firm and ardent clientele. In a study conducted to test how this placebo effect actually works, a group of consumers who drink a certain brand of vodka were given to taste and rank a range of different brands without their names. What came as a huge surprise was the fact that they gave a rather tepid rank to the vodka which they usually purchased. This goes to prove that, in spite of having found better products, the consumer continues to choose a certain ‘preferred brand’ for the perceptions about its value in terms of quality and their understanding of what that brand represents to them.

In a highly competitive market creating brand loyalty not only is hugely challenging but also the only manner in which business can sustain itself in spite of the down turns and the churning that the market undergoes from time to time. This also brings to focus how this could be done. A brand that launches a new product in the market should be transparent about its quality, components, have great looks and packaging, as well as competitive price. A simple rule of economics also says that it isn’t lower price which brings in the customer but the value for money which can be worked out only by offering the best quality. To build brand loyalty, it is of utmost relevance that the product becomes the reflection of the company’s business ethos.

Creating a successful brand requires a unique presence in the market, above the glut and above the clichéd product line-up which the customer may have tested and tried. What could set your brand apart would be your brand image or the manner in which you use social media to create curiosity in the minds of the customers. Brands that offer quality and consistency have more chances to grow and find their niche in the market. Promotions and marketing through the internet can also be an effective tool. The journey to become a successful and trusted brand requires a mix of conventional, online advertising and ability to provide excellent customer experience.

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This post has been written by Sandra Melo, SEO consultant for the Satmetrix, a company that provides business solutions combine innovative technology, proven expertise, and industry best practices in customer experience solutions.