Leaflets and flyers have been an effective way of marketing businesses and events for many years. They are a way of getting a message across to a large number of people by either distributing them through the post or displaying them in a public place for a variety of different people to see. They can be used to promote a service, send a message as in a political campaign or advertise an event such as a music gig and are a relatively cheap way of doing so.
Leaflets and flyers typically come in a number of different sizes such as A4 the standard letter size, A5 half the standard letter size, DL which is compliment slip size or A6 which is post card size, but how do you choose the best size for your advert or event?
Think about how you are going to be using the leaflets. If you are going to be handing them out in the street then it’s a waste of time having them printed in A4 size. Anyone taking a leaflet will want it to be small enough to fit into their pocket or handbag otherwise they may just throw it into the nearest bin. Far better to use either A5 or DL for that purpose. However, if you plan on using them as posters then they need to be large enough to be seen from a distance, so in that case then an A4 may work best. If you are going to be placing them on the bar in a pub for example then the smaller A6 size may work best for you as they won’t take up too much space.
So, the optimal size of leaflet will be different for each company or event. Just pick the size that suits your purpose most effectively.
This guest post was supplied to us very kindly by the team over at Circle Services UK, an Essex based printing company who have over 60 years experience in the industry.